DOUYIN PERFORMANCE MEDIA
Ocean Engine Media Operations
From account diagnostics and campaign architecture to creative testing and daily optimization, we align every media dollar with a clear commercial goal.

YIRANMOBI · CHINA DIGITAL GROWTH PARTNER
YiranMobi connects strategy, content, paid media, AI video and livestream commerce to turn China's fast-moving digital audience into measurable business growth.
WHAT WE DO / INTEGRATED SERVICES
We put strategy, creative, media and conversion inside one operating system—so every part of the journey can inform and improve the next.
DOUYIN PERFORMANCE MEDIA
From account diagnostics and campaign architecture to creative testing and daily optimization, we align every media dollar with a clear commercial goal.
INFLUENCER & CONTENT MEDIA
We coordinate creators, content and media around one measurable plan, helping brands build awareness while staying accountable to business outcomes.
VIDEO CREATIVE
Performance data feeds the creative process—from concept and scripting to production, editing and rapid iteration at scale.
LIVE COMMERCE
We manage positioning, product mix, studio setup, hosts, run-of-show and performance reviews to build a repeatable conversion engine.
AI VIDEO PRODUCTION
For advertising, brand content and livestream scenarios, we bring together AI-assisted concepts, visual generation, shot planning and post-production—turning strong ideas into campaign-ready video assets faster.
HOW WE WORK / ONE GROWTH TEAM
Growth slows down when strategy, content, media and commerce operate in silos. Our project-based model connects the full process—from the first business question to execution and continuous learning.
Tell us your growth goal ↗Define the business objective, growth stage and priority audience
Design the right mix of media, content, livestream and timing
A dedicated project team moves quickly with clear ownership
Review the signals that matter and turn them into repeatable growth
SELECTED THINKING / GROWTH IN PRACTICE
These illustrative structures show how we frame common growth challenges. Authorized client work and verified results can be shared in the right business context.
CONSUMER BRAND · ILLUSTRATIVE CASE
Audience insight reshaped the content direction, while structured multi-variant testing identified creative routes with room to scale.
Explore the approach →LOCAL SERVICES · ILLUSTRATIVE CASE
A coordinated approach to positioning, product mix and show rhythm created an operating model the team could measure and improve.
Explore the approach →EMERGING BRAND · ILLUSTRATIVE CASE
Creator content connected brand storytelling with performance media, closing the loop from discovery to consideration and conversion.
Explore the approach →ABOUT YIRANMOBI / BUILT IN CHINA
YiranMobi is a digital marketing company specializing in Ocean Engine media operations, Star Engine campaign management, short-form video, AI video and livestream commerce. Headquartered in Shanghai, we also operate from Beijing, Guangzhou and Zibo, with a team of more than 160 people.
CHINA · OFFICE NETWORK
START A CONVERSATION
Tell us where your business is today and what you want to achieve in China. We'll respond with a more focused point of view.
Business inquiries
sales@yiranmobi.com
Submitting the form opens your email app with the complete inquiry ready to send.